HUTCHINSON, Kan. — The Hutchinson USD 308 School District wants to upgrade its message and branding. It started with special decals on several vans and service vehicles last month. The district wants to continue with that branding. USD 308 hired QueenBee marketing to help with the project.
The work includes a unified image for the district, adoption of the popular H-hawk logo made famous by the football team, using the name Salthawk or Salthawks as official mascot names, and completing the necessary process for trademark and copyright appropriate images to represent the district.
The matter comes up for action during Monday’s school board meeting at 6 p.m. at the USD 308 administration center at 1520 N. Plum.