TOPEKA, Kan. – Jake Schmidtlein, General Manager for Heartland Park Topeka, announced today at the facility that the company will officially be changing its name to “Heartland Motorsports Park” effective immediately. As part of the rebranding, the organization has also unveiled a new logo and redesign of its website.
Schmidtlein explained that the new name would reflect the evolving focus and standards of the company, adding, “As we continue to grow and improve Heartland Motorsports Park we want our name and logo to emphasize our position as one of the premier motorsports facilities in the United States.”
Heartland Park Topeka, first opened in 1989, and features a championship NHRA-sanctioned 1/4 -mile drag strip, four-level sponsor suite tower, a newly surfaced 2.5 -mile road course with four different configurations, a 3/8 -mile banked clay oval, a 22 -acre asphalt pad for autocross and drifting events and a new motocross track. The paddock area provides access to private garages, asphalt parking and access roads as well as grass parking and camping areas that can be utilized for car shows, swap meets and other large footprint events.
Heartland Park Topeka’s branding will continue under “Heartland Motorsports Park” and stand out as one of the world’s finest, multi-purpose racing and entertainment destinations. Located in Topeka, KS, the facility covers approximately 650 acres and provides ample room for its many racing and motorsports venues.